Logo and Slogan (Tagline) Design Competition for New CWSN Vertical on DIKSHA


Inclusion in education is inevitable and at present the education system in India has entered an era wherein after generating sufficient awareness about diverse group of learners and their learning needs the system of school education is working towards addressing the challenge of ‘how’ and ‘what’ of inclusive pedagogy practices, with leveraging the potential of ICT solutions. Appropriately designed software and hardware allow learners with special needs and their respective caregivers to participate effectively in education and achieve their optimum potential. This particular aspect has also been highlighted in the National Education Policy-2020 “The Policy also recognizes the importance of creating enabling mechanisms for providing Children with Special Needs (CWSN) or Divyang, the same opportunities of obtaining quality education as any other child.”

Various initiatives of Government of India towards encouraging digital education such as DIKSHA-One Nation One Digital Platform, PM e-Vidya, Samagra Shiksha Programme has significantly changes the digital education landscape of India.


The dream of equitable and inclusive education envisaged in NEP 2020, can’t be realized unless or until all children, including the ones belonging to SEDG’s, have effective access to ICT solutions related to learning goals. The NEP 2020 recognizes five identities of Socio-Economically Disadvantaged Groups (SEDGs) mentioned below

  • gender identities (particularly female and transgender individuals),
  • socio-cultural identities (such as Scheduled Castes, Schedule Tribes, OBCs, and minorities),
  • geographical identities (such as students from villages, small towns, and aspirational districts), disabilities (including learning disabilities)
  • socio-economic conditions (such as migrant communities, low income households, children in vulnerable situations, victims of or children of victims of trafficking, orphans including child beggars in urban areas, and the urban poor)
  • Disabilities (All conditions recognized in RPwD Act 2016)

With this background, a new vertical dedicated to provide quality teaching and learning material based on UDL principles, is conceptualized, on DIKSHA, with the aim to provide educational resources at one click.

  1. The objective of this vertical would be to provide the learners, parents, teachers and other stakeholders in the area of CWSN education the necessary e-content and educational e-resources at one place.
  2. Content will be in the form of ISL videos, byte-sized videos, comic books, info graphics, audio files, etc. based on the principles of Universal Design for Learning

Prior to the launch of CWSN vertical on DIKSHA, logo and slogan (tagline) is to be developed. Participation from citizens of India is invited for the creation of logo and slogan. 

Call for Participation:

Participation is invited for designing of the logo and slogan. The logo should celebrate the joyful and inclusive essence of learning, in line with the vision of honorable Prime Minister Shri. Narendra Modi, “Education should not only be inclusive but also be equitable”.

The entire initiative of CWSN Vertical on DIKSHA, is specially focused on school education. Inclusive pedagogical practices follows Universal Design of Learning (UDL), and encourages preparation of teaching learning content in multiple formats such as talking books, audiobooks, Indian Sign Language (ISL), flip books, digitally interactive and so on.

In this background, the logo and slogan should represent all the identities of SEDG’s recognized in NEP 2020.

Logo designing and slogan writing are two separate competitions. An individual may participate in any one or both the competitions.

Who can participate?

All citizens of India are eligible to participate. There is no age limit.

Prize Details

The winning entry will be awarded with certificates for both Logo and Slogan design category.

Technical Criteria

Technical Criteria (for Logo):

  1. The participant should submit a high-resolution (600 dpi) image of the logo (with slogan) in JPEG, PNG, BMP, TIFF formats only.
  2. Each participant must submit a brief description (maximum 100 words) of the logo along with the image (i.e., Explanation of the logo, symbol, color etc.).
  3. The logo should be distinctive and scalable. It should be usable in large hoardings; small merchandise should be appropriate for any web device and any kind of print material.
  4. Designing of CWSN logo can be in multicolor and should also be reproducible in monochrome.
  5. The winner shall be required to provide the original open-source file of the designed logo.
  6. The Logo should be usable on the website/mobile app/social media such as Twitter/Facebook/Instagram and on Magazines, Commercial Hoardings/Standees, Brochures, Leaflets, and Pamphlets, Souvenirs and other Publicity and Marketing materials.

Technical Criteria (for Slogan):

  1. The slogan should not have more than 30 words
  2. The language should be easy to comprehend
  3. Slogan in Hindi or English is accepted
  4. Slogan should not be highlighting any one SEDG rather should be representative of all


Launch Date 19th May 2022
Entries Last Submission Date- 30th June 2022
Winners Announcement Date- 10th October 2022
(* felicitation/award ceremony for the winners is planned to be held)

Terms & Conditions

  1. The competition is hosted by the National Council of Educational Research and Training (NCERT)
  2. Please note that the Logo and Slogan suggested must be original and should not violate any provision of the Indian Copyright Act, 1957 and must not infringe on the intellectual rights of any third party.
  3. Logo and Slogan must be bilingual (Hindi and English).
  4. Participants can take part in the contest by registering on MyGov .
  5. A participant can submit more than one entries.
  6. Participants are not mandated to submit both i.e., Logo and Slogan and may submit even one of these.
  7. Participant is to make sure that his/her MyGov Profile or DIKSHA profile is accurate and updated since the National Council of Educational Research and Training (NCERT), would be using this for further communication. This includes details such as Name, Contact number, email id, age, gender, profession. Entries with incomplete profiles would not be considered.
  8. Once the entries are submitted for the competition, their copyrights will solely be with the National Council of Educational Research and Training (NCERT).
  9. The entry should not have been previously published in any print and digital media. The entry must not contain any provocative, objectionable or inappropriate content.
  10. The winners have to share their consent to the use of their names in any publicity carried out by National Council of Educational Research and Training (NCERT), without further compensation.
  11. The winners will be declared either through email or by way of announcing their names on the MyGov blog page or DIKSHA home page.
  12. There will be no notification to participants of entries not selected as winners.
  13. All entries in each category will be judged based on creativity, originality and composition by National Council of Educational Research and Training (NCERT).
  14. National Council of Educational Research and Training (NCERT) reserves the right to reject any entry, which it does not feel is suitable or appropriate or which does not conform to any of the conditions listed above.
  15. All disputes/legal complaints are subject to the jurisdiction of Delhi only. Expenses incurred for this purpose will be borne by the parties themselves.
  16. National Council of Educational Research and Training (NCERT) reserves the right to cancel or amend all or any part of the Contest and/ or the Terms & Conditions/ Technical Parameters/Evaluation Criteria and withdraw the activity at any time. The participants are solely responsible to keep themselves updated regarding the same.
  17. However, any changes to the Terms & Conditions/ Technical Parameters/ Evaluation Criteria, or cancellation of the Contest, will be updated/ posted on the MyGov and DIKSHA platform.
  18. Entries must be made by the closing date and in the manner set out in the contest terms and conditions. Failure to do so will result in disqualification.
  19. National Council of Educational Research and Training (NCERT) and MyGov accepts no responsibility for any damage, loss or injury of any kind suffered by any participants in entering the contest, including because of any participant winning or not winning any prize.
  20. Plagiarism of any nature would not be allowed and the consequences related to plagiarism will be the sole responsibility of the participants.

Evaluation Criteria

All the entries for both the logo and the slogan writing will be evaluated as per the following


  1. Elements of creativity---20
  2. Originality--20
  3. Composition--10
  4. Simplicity--10
  5. Artistic merit –10
  6. Visual impact--20
  7. How well the vision and mission are communicated---10


The entries will be evaluated at two levels. The states will be requested to evaluate the respective entries from their states and select ten best entries, each for logo and slogan. The state selected 20 best entries (ten for logo and ten for slogan) need to be shared with the NCERT for selection of one best entry, each for logo and slogan.

The jury at both national and state level shall comprise of –

  • Expert in arts and aesthetics
  • Expert in language
  • Expert in education of SEDG’s
  • Representative from SCERT/NCERT