Amrit Mahotsav Shri Shakti Challenge 2021


On the occasion of Azadi ka Amrit Mahotsav, the 75th year of Independence of India, MyGov under the Ministry of Electronics and Information Technology, Government of India and UN Women have come together to jointly launch the Amrit Mahotsav Shri Shakti Innovation Challenge 2021 to encourage technology solutions developed by Women Entrepreneurs that facilitate Women’s Safety and Empowerment. The aim is Nari Sashaktikaran, that is to empower women to help them achieve their full potential.

MyGov is the citizen-centric platform of the Government of India that empowers people to connect with the Government and contribute towards good governance. It is a unique path-breaking initiative which was launched by Hon’ble Prime Minister Shri Narendra Modi jiin 2014. MyGov brings the Government closer to the common citizen by using online platforms, thereby creating an interface for healthy exchange of ideas and views with the ultimate goal of contributing to the socio-economic transformation of India. MyGov is a key part of the policy and decision-making process in India, and the platform has been able to provide citizens a voice in the governance process and help them become stakeholders not only in policy formulation and recommendation but also implementation through actionable tasks. Some major attributes include Discussion, Tasks, Talks, Polls and Blogs based on diverse public policy issues.

UN Women, as the UN agency with the mandate to work on gender equality, is responsible for leading and coordinating United Nations system efforts to ensure that commitments on gender equality and gender mainstreaming translate into action throughout the world and at the country level.UN Women, grounded in the vision of equality enshrined in the Charter of the United Nations, works for the elimination of discrimination against women and girls; the empowerment of women; and the achievement of equality between women and men as partners and beneficiaries of development, human rights, humanitarian action and peace and security.

Government of India under the visionary leadership of Hon’ble Prime Minister is committed to empowering women, and has taken various transformative steps in this direction. These include the MUDRA scheme for giving interest free loans to the poor, Ujjwala scheme whereby women were given free gas connections to free them from the drudgery of smoke-filled cooking, Beti Bachao Beti Padhao to educate the girl child, as well as abolition of triple talaq to give dignity to women.

The Government has also taken various steps to tackle Sexual and Gender Based Violence (SGBV) in its different forms including domestic violence, intimate partner violence, violence against children, sexual exploitation, abuse and harassment, and at different sites- private, public, work and online. The UN Secretary General has also made an appeal to the leaders of the Members States to put ‘Women and Girls Safety first’, and centre-stage gender responsive measures in their plans to address the challenge of COVID-19, to build back better and equal world. India was among 140 countries to endorse the call.

In this context, UN Women, along with three sister UN agencies – UNICEF, WHO and UNHCR, initiated a joint Programme under the Multi-Partner Trust Fund (MPTF) to prevent and respond to SGBV by scaling up and strengthening the ongoing interventions, given the impact of COVID-19. The Programme has been envisioned to empower and enhance the protection of women and girls from SGBV.


Sexual and Gender-Based Violence (SGBV) is a violation of human rights and has a grave impact on victims/survivors, their families and communities. Covid-19 too has its own set of challenges some of which are disproportionately affecting women.

Internet users with limited digital skills too have become more at risk to cyber violence, including SGBV. Women, girls and sometimes boys are at a higher risk for different forms of online violence, such as physical threats, sexual harassment, stalking, zoom bombing and sex trolling. Online violence against women, girls and boys may prevent their access to online services. In a 2019 UNICEF U-Report poll, more than 50% of girls and boys responded that they were not aware of services to report online violence. While the number of women connected to the internet has increased significantly due to the efforts of the Government, they are still less connected than men especially so in rural areas.

Additionally, evidence indicates that women and girls’ experiences of violence in all spaces: private, public, worksites and cyber, is one of the greatest barriers to their empowerment and development. The interconnectedness of the two is obvious. While freedom from all forms of violence accords women equal and safe spaces for their development, economic autonomy and rights enables them to exit abusive relationships and situations. 

While, Government of India is focused on prevention and control of the epidemic, it has also ramped up its efforts to tackle the increasing challenge of safety, (including cyber safety) and empowerment for women and girls under various programmes through its Ministries/Departments.

Taking cognizance of the consequent impact of technology on women and girls, MyGov under the Ministry of Electronics and Information Technologyand UN Women have come together to jointly address this problem through their respective mandates, and decided to launch the Shri Shakti Challenge 2021: Amrit Mahotsav Edition to encourage technology solutions that facilitate Women’s Safety and Empowerment.


To support and promote women entrepreneurs and women led Start-ups to find innovative solutions in the area of Women Safety and Empowerment. In continuation of Covid-19 Shri Shakti Challenge last year, My Gov together with UN Women have come together yet again with a specific focus on women entrepreneurs led solutions. The solutions are expected to leverage technology that can be utilizedfor supporting women and girls on issues linked towomen's safety and empowerment.


Challenge Process


  1. Registration on MyGov Portal
    • All Participants have to register on MyGov Portal
    • Post Registration a mail will be sent to the registered Email ID of participants acknowledging their MyGov Registration
    • After registering on MyGov Portal, User can participate in the challenge
  2. Post - Registration

    1. Participate and Submit Ideation Stage

    • The individual/Company representation can now click on the Participate Button.
    • The individual/Company representationcan now upload details and information in the portal.

    2. Final Stage

    • The top ten (10) teams enter the final stage
    • The teams shall develop the PoCand present to the jury

Awards & Outcome

  • The selected entrepreneurs in the IDEATION Stage will be given a grant of INR 1,00,000 each (total INR 10,00,000) to develop the Proof of Concept (POC) of their idea. Mentors will also be assigned to the entrepreneurs to help develop the idea.
  • In the final Stage/PoC Stage, 3 entries will be selected for a reward of INR 5,00,000 each by UN Women, for final development and rollout.
  • All the winners will be provided with a certificate of appreciation from MyGov

Evaluation Parameters

The ideas/ prototype/ final product will be judged on the following parameters





Approach Towards Problem Solving

Product Idea, Degree of Innovation, Simplicity of Final Solution, Uniqueness & scalability of Idea, Novelty of Approach, 


Business Use Case

Business Case, USP and Vision


Solution Technical Feasibility

Product features, Scalability, Interoperability, enhancement & expansion, Underlying technology components & stack and futuristic orientation


Product Roadmap

Potential Cost to Build Product, Go to Market Strategy, Time to Market


Individual/Organisations Ability & Culture

Effectiveness (i.e. Ability to guide, Ability to present idea), Ability to Market Product, Growth Potential of Organization


Addressable Market

Natural Sales Appeal, Affordability, ROI, Sales Distribution Channel

Evaluation Process

  • Step I: First Level Quality Check & Review by Organizing Team
    1. Assess compliance to Eligibility Criteria of participating individual/Organization
    2. Assess quality and completeness of the responses provided in the respective nomination forms
  • Step II: Assessment & Screening Second Level
    1. Detailed Assessmentby screening committee of submitted ideas
    2. Ideas scoredon each Evaluation Parameter
    3. Shortlist 20-25 entries for presentation
  • Step III: Presentation and Shortlisting Entries for Final Stage
    1. Conduct presentation for selection of 10 winners
    2. Ideas scoredon each Evaluation Parameter.
  • Step IV: Presentation of 10 Entries for Final Stage
    1. Presentation by shortlisted 10 teams to the Jury
    2. Ideas scored on each Evaluation Parameter by the Jury






Launch of Innovation Challenge

17th August


Last Date for Registration

8th October


Last Date for Idea Submission

8th October


Declaration of Teams Shortlisted for Presentation

To be Announced to Shortlisted Participants


Presentation by Shortlisted Teams

To be Announced to Shortlisted Participants


Declaration of results of Stage I

To be Announced to Shortlisted Participants


Submission of Final Entry

To be Announced to Shortlisted Participants


Presentation of Top 10 Teams

To be Announced to Shortlisted Participants


Declaration of Results

To be Announced to Shortlisted Participants


Award Ceremony*(If any)

To be Announced to Shortlisted Participants

Eligibility Criteria

  1. Only Women Entrepreneurs will be eligible for the Prizes.
  2. The contest is open to the following entities: –
    1. Start-ups,
    2. Indian Legal Entities
      1. i. Registration proof shall be submitted at the time of application
      2. ii. It should have a minimum of 51% shareholding of Indian citizens and should not be barred or blacklisted anywhere for government work. Blacklisted means that participants shall not have been blacklisted or debarred from tendering for corrupt or fraudulent practices or non-delivery, non-performance by Govt. of India and/or any State Government and/or any Central/State PSU at the time of bid submission date.
    3. Individual / Team
  3. If Applicant (Individuals) is not yet registered as Start-up, they are still allowed to submit ideas, but are required to be registered as a private limited company (as defined in the Companies Act, 2013) or registered as a partnership firm (registered under section 59 of the Partnership Act, 1932) or a limited liability partnership (under the Limited Liability Partnership Act, 2008) in India (as per definition available in the latest notification of DIPP at on or before 30 days from the date of declaration of stage 1 result otherwise applicant will be disqualified.
  4. An entity shall be considered a 'start-up' as per definition of startup notified by Department for Promotion of Industry and Internal Trade (DPIIT) vide G.S.R. order no. 127(E) dated 19th February 2019:
    1. Up to a period of ten years from the date of incorporation/ registration, if it is incorporated as a private limited company (as defined in the Companies Act, 2013) or registered as a partnership firm (registered under section 59 of the Partnership Act, 1932) or a limited liability partnership (under the Limited Liability Partnership Act, 2008) in India.
    2. Turnover of the entity for any of the financial years since incorporation/ registration has not exceeded one hundred crore rupees.
    3. The entity is working towards innovation, development, or improvement of products or processes or services, or if it is a scalable business model with a high potential of employment generation or wealth creation.
      1. Provided that an entity formed by splitting up or reconstruction of an existing business shall not be considered a 'Startup'.
      2. Innovative Security Products being developed should not have violated/ breached/ copied any product already launched and/or copyrighted or patented.
  5. Only Organisations or Entities registered in India would be eligible for COVID19 Shri Shakti Challenge.
  6. The participants should be Indian Citizens or companies/Start-up's with a majority stake of Indian Citizens.
  7. For the product to be developed as part of the Challenge, if any IPR/Patent is being used, the contesting entity must possess the legitimate rights to use the IPR/Patents.
  8. The product to be developed for the Challenge should be designed and developed in India.

Rules & Guidelines

  1. All participants and team have to be eligible (See Eligibility Criteria) to participate.
  2. If individuals are associated with any company, then they will have to provide an NOC from their company stating that the respective company will have no right on the Prize Money and or IPR. Furthermore, the individuals have to apprise the employer through NOC or otherwise of the registration of new entity.
  3. The funding under ideation stage shall be consumed for development of the solution/PoC only. The Teams will be required to provide Fund Utilization Certificate before the Next Stage on the date decided & communicated by the Organizing Team.
  4. Winner/s will retain the solution/product developed as part of the Challenge. The winner/s will however have to conform to the terms and conditions defined for the Challenge during the competition and post winning the award .
  5. The solution should not violate/ breach/ copy any idea/ concept/ product already copyrighted, patented or existing in market.
  6. Anyone found to be non-compliant, may get their participation canceled.
  7. Jury will take the final call for any unforeseen situation.
  8. For any dispute redressal, Secretary (MEITY)'s decision will be the final verdict on the matter.